Malevola's Devilish Charm? Fans Spot Pepsi Ad Throwback in Villain's Design

Malevola's Devilish Charm? Fans Spot Pepsi Ad Throwback in Villain's Design
Gaming News 19 November 2025

Malevola's Devilish Charm? Fans Spot Pepsi Ad Thro...

## Turns Out Dispatch's 'Sexy Demon Lady' Was Inspired by a Seriously Iconic '90s Ad Okay, fellow gamers, let's be honest. If you've spent even a *little* time with Adhoc Studio's new game, *Dispatch*, you probably noticed something about Malevola, the "sexy demon lady" voiced by Alanah Pearce. She's got a certain... *je ne sais quoi*. A vibe. A... *nineties-ness*? Turns out, that's entirely intentional! And the source is unexpectedly brilliant. Adhoc art director Derek Stratton revealed in a recent interview with IGN that Malevola's look was directly inspired by none other than Cindy Crawford in that legendary 1992 Pepsi commercial. You know the one. White tank top, denim shorts, red Lamborghini… *bam!* Instant pop culture gold. Those two awestruck kids at the gas station? They were all of us. "Malevola, so she represents 'sexy demon lady,'" Stratton explained. "There was a commercial — it was a Pepsi commercial. Out comes Cindy Crawford in a white bodysuit and cut-off jean shorts, and high heels — everybody lost their mind. And that's what Malevola was based off of." Talk about a deep cut! Who would have guessed that a sugary beverage ad would fuel the creation of a demonically attractive superhero? I mean, it's brilliant, right? It perfectly captures that blend of powerful femininity and unapologetic confidence. But the inspiration doesn’t stop there. While Crawford provided the aesthetic blueprint, Malevola’s ripped physique owes its debt to another source: influencer LeanBeefPatty. So, we're talking a cocktail of '90s supermodel meets modern fitness icon. No wonder she's such a captivating character. The internet, naturally, is losing it. As one commenter on YouTube perfectly summed up, "Bro combined Karlach, Patty and Cindy Crawford, and didn’t give us an option to romance her?" Complete with a crying face emoji, of course. The internet always speaks its mind. For those unfamiliar, *Dispatch* is a superhero workplace comedy from AdHoc Studio, a team comprised of former Telltale Games developers. It throws you into the role of managing a team of, shall we say, *unconventional* heroes. You juggle emergencies, office politics, personal relationships, and your own ambitions. The voice cast is stacked, boasting names like Aaron Paul, Laura Bailey, Jeffrey Wright, and a whole host of streaming personalities. It's clearly resonating with players and critics alike. IGN gave *Dispatch* a stellar 9/10, praising its sharp writing and lovable cast of characters. And, to top it all off, *Dispatch* is nominated for Best Debut Indie Game at the upcoming Game Awards. So, next time you see Malevola on screen, remember Cindy Crawford, remember LeanBeefPatty, and remember the power of a truly iconic Pepsi commercial. It's a testament to the unexpected places inspiration can come from, and honestly? It makes me want a Pepsi.
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Brandon Lewis

Gaming journalist covering video games, esports, and industry news.

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