MSNBC Rebrands: Cutting the Comcast Cord, Ushering in "MS NOW" Era

**MSNBC Rebrands as MS NOW Following Comcast Split**

MSNBC Rebrands: Cutting the Comcast Cord, Ushering...

After nearly three decades as a cable news mainstay, MSNBC has officially transitioned to MS NOW, marking a significant shift following its separation from parent company Comcast. The change, effective Saturday morning, was announced to viewers by Jonathan Capehart, co-host of *The Weekend*, signaling a new chapter for the network.

"Don't adjust your settings," Capehart reassured viewers, emphasizing that while the name and branding have evolved, the core mission remains the same: to provide news, opinion, and global perspectives. The transition follows Comcast's announcement last year that it would spin off MSNBC, along with other cable networks, into a newly formed entity called Versant.

A New Era for News and Opinion

The rebranding signifies more than just a name change. MS NOW has been diligently preparing for this independence, establishing its own dedicated newsroom. This separation means NBC News is no longer a sister network, underscoring the network's commitment to independent editorial control. The network's website has also been updated to MS.NOW, with MSNBC.com automatically redirecting to the new domain.

From Microsoft Partnership to Independent Entity

MSNBC's history is rooted in a unique partnership between NBC News and Microsoft, launched in 1996. Initially focused on the burgeoning internet landscape, the network gradually evolved into a prominent cable news channel offering a blend of news and opinion programming. While Microsoft eventually divested its stake in the network, the MSNBC name remained a constant.

What Viewers Can Expect

The transition to MS NOW promises a continuation of the network's established programming and commitment to delivering timely news and insightful commentary. Willie Geist, host of *Morning Joe Weekend*, signed off under the MSNBC banner for the final time, ushering in the new era with a nostalgic nod to the NBC Peacock logo. While the on-air personalities and core programming are expected to remain largely consistent, the network's independent structure under Versant could potentially lead to future strategic shifts and programming developments. Viewers are encouraged to visit MS.NOW for the latest updates and to continue engaging with the network's coverage.