Chery's Pickup Concept: Jaw-Dropping Design Shocks the Auto World!

Chery's Pickup Concept: Jaw-Dropping Design Shocks the Auto World!
Automotive 25 February 2026

Chery, it seems, is about to shake up the Australian pickup truck market with a bold new concept vehicle. Dubbed the KP31, this beast of a truck is currently slated to be an Australia-exclusive model, which is a pretty interesting move in itself. While the production version will sadly be confined to the land down under, the KP31 hints at some serious capabilities lurking under its rugged exterior. I have to say, it’s got my attention.

Chery's Pickup Concept: Jaw-Dropping Design Shocks...

Visually, the KP31 bears a striking resemblance to the Rely P3X, a model that first turned heads in China last year. Think of it as the Rely P3X's cooler, more rugged cousin. The most noticeable difference? The "Rely" badge has been swapped out for a proud "Chery" emblem across the front. This is more than just a branding exercise, though; it signals Chery's intent to plant its flag firmly in the competitive Australian pickup scene.

The design is… aggressive, to say the least. Rounded headlights give it a somewhat friendlier face, but the overall stance, combined with a ton of plastic cladding, screams off-road adventure. And speaking of off-roading, Chery hasn't skimped on the essentials. The KP31 rolls on chunky 285/70 R17 all-terrain tires, ready to tackle just about anything you throw at it. A snorkel suggests serious wading depth capabilities, and a roof rack festooned with recovery gear hints at the KP31's intended purpose: getting you out of trouble, wherever you may roam. It's clear Chery is targeting the weekend warrior crowd, the folks who spend their free time exploring the outback.

Now, let's talk numbers. The concept model is a substantial 5,610 mm long, 1,920 mm wide, and 1,925 mm tall. It’s a big boy. Chery has stated that the production version will be slightly shorter, coming in at 5,450 mm. But don't let that fool you – it’s still a sizable truck. The real story is in its working capabilities: a towing capacity of 3,500 kg and a payload capacity of 1,000 kg. Those are numbers that should make the established players in the Australian market sit up and take notice. It seems Chery isn't just playing around; they're here to compete.

It’s a shame that this potent-looking pickup is, for now, restricted to the Australian market. One wonders if Chery might eventually consider a global release, perhaps with some market-specific tweaks. For now, though, the KP31 is a tantalizing glimpse into Chery's ambition and its willingness to push the boundaries of pickup truck design. I, for one, am eager to see the production version and how it fares against the established Aussie favorites. Watch this space!

S
Editor
Sophia Lee

Automotive journalist covering cars, reviews, and industry news.

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