Crunchyroll Price Hikes?! Free Anime Fans in UPROAR! What Happens Next?!

Crunchyroll Price Hikes?! Free Anime Fans in UPROAR! What Happens Next?!
Tech Product Reviews 03 February 2026

Crunchyroll, the undisputed king of anime streaming, just dropped a bit of a bombshell on its U.S. subscribers. Brace yourselves, folks, because subscription prices are going up. And it’s happening hot on the heels of another rather unpopular decision: the complete removal of their free, ad-supported viewing tier. Talk about a one-two punch.

Crunchyroll Price Hikes?! Free Anime Fans in UPROA...

The company's justification? The classic corporate line: "recent and upcoming platform enhancements." Okay, Crunchyroll, we hear you. But are these enhancements *really* worth squeezing more money out of your loyal fanbase, especially after yanking away the free viewing option that so many relied on? It's a valid question, and one that's buzzing across social media right now.

The streaming giant, now firmly under Sony's control, is clearly looking to leverage its connections within the sprawling Sony empire. We're talking about tapping into the creative power of animation powerhouse Aniplex, and even forging closer ties with PlayStation. The goal is obvious: to create a walled garden of anime content that's simply too good to resist. Think premium exclusives and early access to some seriously hyped shows.

Case in point: the upcoming "Ghost of Tsushima" anime, a project I, for one, am incredibly excited about. Crunchyroll has already announced that it will be the exclusive streaming home for this adaptation when it finally arrives in 2027. That’s a *long* wait, but it shows the kind of synergy Sony is aiming for. PlayStation game, Aniplex production, Crunchyroll exclusive. You see how it all fits together?

However, here's where things get a little tricky. While exclusive content is undoubtedly a draw, the anime streaming landscape is becoming increasingly competitive. And, crucially, there are *plenty* of free (and legal!) alternatives popping up all over the place. Services like Tubi and even YouTube are now offering impressive selections of anime, completely free of charge, supported by ads, of course. So, the big question is: will Crunchyroll's fancy "enhancements" and exclusive content be enough to convince viewers to shell out extra cash, especially when they can watch *something* for free elsewhere?

Only time will tell if this strategy pays off for Sony and Crunchyroll. But one thing's for sure: they're playing a risky game. Alienating your loyal users right when the competition is heating up? That's a bold move, indeed. I suspect we'll be seeing a lot of migration towards the free (and legal!) options in the coming months, particularly among more casual fans. It will be interesting to see how this plays out.

M
Editor
Michelle Young

Tech reviewer and journalist testing and reviewing the latest gadgets.

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