Lancia Sales CRASH in 2025! Is This the End?!

Lancia, the once-proud Italian marque, is facing a harsh reality check. Despite the fanfare surrounding the launch of the new Ypsilon in February of 2024 – the first entirely new Lancia model in over a decade – sales figures paint a grim picture. The ambitious revival plan, aimed at restoring Lancia to its former glory, seems to be sputtering rather than surging.

Lancia Sales CRASH in 2025! Is This the End?!

According to data released by the European Automobile Manufacturers' Association (ACEA), Lancia sales plummeted a staggering 64% last year, managing to shift a mere 11,754 vehicles. This is despite the introduction of the Ypsilon, a B-segment hatchback intended to spearhead the brand's resurgence. It's a tough blow, and certainly not the kind of momentum Stellantis executives were hoping for.

Now, here's a slightly quirky statistic: ACEA still lumps Lancia in with Chrysler in its reporting, even though Chrysler officially pulled out of Europe nearly ten years ago. Apparently, a handful of dealerships are still quietly selling off remaining Chrysler inventory. But digging a bit deeper, a separate study by Dataforce, reported by Automotive News Europe, projects further decline for Lancia in 2025, estimating deliveries to dip to 11,719 units. This confirms that the dramatic dip isn't an anomaly; it's a continuing trend.

The 64% drop is even more jarring when you consider Lancia's recent history. Going back a few years, 2016 was actually their strongest year in the 2015-2025 period. Back then, Lancia (and Chrysler combined) managed to sell a total of 67,225 vehicles across the EU and EFTA countries. Talk about a fall from grace! The brand had already retreated almost entirely to the Italian market by the mid-2010s, so the scale of the recent drop is all the more striking.

Lancia's plan hinged on a broader European presence, with 70 showrooms planned for major cities across key markets like France, Spain, and Germany. The fourth-generation Ypsilon, while stylish, is significantly more expensive than its predecessor and faces stiff internal competition from platform siblings like the Peugeot 208 and Opel Corsa. It's a tough market out there, and Lancia's got its work cut out for it.

Looking ahead, the brand is planning to continue its revival with a new mid-size model, reviving the Gamma name, later this year. A new Delta is also planned for around 2030. But the future feels uncertain. As Reuters reported, Stellantis CEO Antonio Filosa is "assessing the long-term sustainability of all 14 brands," despite previous assurances. This naturally raises concerns about the future of some European brands, though specific marques weren't named.

And it’s not just Lancia feeling the pressure. Fellow Stellantis brand DS Automobiles also faced a challenging 2025, with ACEA reporting a 22.5% drop in demand across the EU, EFTA, and the United Kingdom. Clearly, these are turbulent times for some of Europe's smaller automotive players.