Netmarble's Top Boss Champions a New Era of Giving Back.

Netmarble Chairman Bang Jun-hyuk Champions Social Value Through Gaming and Beyond

Bang Jun-hyuk, Chairman of Netmarble and Coway, is making waves for his commitment to social responsibility, moving beyond traditional corporate philanthropy to leverage his companies' core strengths for the greater good. Under Bang's leadership, both Netmarble and Coway are shifting towards sustainable, expertise-driven initiatives that aim to create lasting positive impact.

Netmarble's Top Boss Champions a New Era of Giving...

At the heart of this approach is the Netmarble Cultural Foundation, which Bang chairs. The foundation champions the idea that games can be a powerful force for good, promoting their value as positive cultural content. Its flagship program, the Game Communication School, tackles generational divides by encouraging families to play and understand games together. This innovative program has been lauded for strengthening family bonds and fostering a more positive perception of gaming culture, countering negative stereotypes and highlighting the potential for games to be a shared and enriching experience.

Beyond bridging generational gaps, Netmarble is

Beyond bridging generational gaps, Netmarble is also investing in the future of the gaming industry. The Game Expedition program introduces young people to the diverse range of careers available within the field, offering them valuable insights and guidance as they explore potential career paths. This initiative aims to nurture the next generation of game developers, designers, and other professionals, ensuring the continued growth and innovation of the industry.

Further solidifying its commitment to showcasing the cultural significance of games, Netmarble recently opened the Netmarble Game Museum. The museum serves as a testament to the rich history and evolving role of games in Korean society, highlighting their impact on culture and entertainment.

Bang's dedication to social value extends beyond the realm of gaming. He is a staunch supporter of athletes with disabilities. In 2018, Netmarble broke ground as the first gaming company in Korea to establish a para rowing team. This initiative provides athletes with disabilities a stable employment and training environment, empowering them to focus on their athletic pursuits and achieve independence. The Netmarble para rowing team has achieved remarkable success, securing 12 medals, including nine gold, at the recent Korea National Para Games. Two team members even represented Korea at the 2024 Paris Paralympics. Coway has also joined the effort, expanding its support for para sports, demonstrating a unified commitment to inclusivity and empowerment across both companies. Bang Jun-hyuk's vision underscores a growing trend of corporations recognizing their potential to drive positive social change, using their unique expertise to create a more equitable and inclusive society.