Praised for using actors and animation rather than AI, Intermarché’s heartwarming advert follows a wolf who evolves from a feared loner into a vegetarian cherished by all the other animals. Our colleagues from France 2 and August Hakansson explain.
French Intermarché ad goes viral for not using AI
12 December 2025
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James Mitchell
Experienced journalist specializing in current affairs and breaking news coverage.
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