Lotte P&D expands support for single-parent families

Lotte Property & Development (Lotte P&D) is rolling out its corporate social responsibility initiative, Happy Box, to support 100 single-parent families raising infants and toddlers in Seoul. Since launching the program in 2017, the company has supported a total of 1,000 households to date. The year-end initiative has primarily focused on low-income single-person households in Songpa District until now. This year, Lotte expanded the program to include families with young children across Seoul, emphasizing more hands-on child care support and increased employee participation. “The Happy Box project is especially meaningful because our employees make the items themselves with care,” Kim Hyuk-shin, head of Lotte P&D’s creating shared value team, said in a press release. “Going forward, we will keep working to expand a culture of sharing for the sustainable growth of our local communities.” This year’s Happy Box includes infant-care items such as ear thermometers, blankets, baby snacks and diaper pouches, along with basic skin care products for parents. About 100 employees volunt

Lotte P&D expands support for single-parent famili...